There is no doubt that millennials’ travel trends continue to change the face of the global travel industry. This demographic comprises the biggest travel group of all ages, and often accounts for the largest travel spend too.
Below, we explore some of the biggest millennial travel trends, such as the rise of ‘bleisure’ travel, experience-based trips and evolving hotel preferences.
Experience is key
Topdeck Travel did a study that showed that 86% of millennials would choose to experience a new culture, with only 44% choosing to party or shop. Baby boomers typically seek tourist venues, while millennials are more likely to find new and interesting experiences that take them out of their comfort zone. In the same study, 78% of respondents said that they wanted to learn something during their travels. What this means is that millennials travel in a very different way to their predecessors. Instead of ticking off boxes on a travel brochure, they are more likely to seek unique experiences that enrich their lives in some way. This also explains the rise of volunteer holidays and eco-travel experiences.
Mixing business with pleasure
Not too long ago, business travel was something to endure. Today, millennials are fusing business and leisure, in a new type of travel that has been dubbed ‘bleisure’ travel. This group is far more likely to travel for work compared to older age groups. In fact, Expedia says that employees under the age of 30 travel 4.7 times per year for work on average, while those over 30 travel around 3.6 times per year on average. As many millennials have fewer responsibilities and often, no children, a large number are more likely to extend their business trips to include a holiday. Many companies are jumping onto this trend, giving employees extra time off while they are traveling.
A new way to travel solo safely.
Millennials certainly aren’t afraid of traveling by themselves. A new way of seeing the world has emerged, however, that offers the best of both worlds, whereby millennials travel solo, but as part of a group. This means that they fly into their destination of choice with a group, but spread their wings to enjoy solo activities and adventures after settling. This provides an opportunity for tour operators and hotels to learn how to cater to both groups and solo travelers.
Hotel facilities are a make-or-break factor.
Major drivers for guest satisfaction in this group include room, check-in and welcome. Millennials also typically seek out accommodation that offers features such as free Wi-Fi, free breakfast and in-room fridges. Many travellers in this group are seeking central accommodation that offers a well-rounded guest experience with a great level of flexibility. Value-added services provide even more incentive to this group.
05 December 2017: Pepperclub Hotel & Spa, a five-star hotel situated in the heart of Cape Town, was awarded the titles of South Africa’s Luxury City Hotel and Luxury All Suite Hotel at the 2017 World Luxury Hotel and Spa Awards ceremony held on Saturday, 2 December in Switzerland
“The World Luxury Hotel and Spa Awards were established in 2006 and are recognised as the pinnacle of achievement in service excellence and awarded to luxury hotels and spas based not only on world class facilities and service, but also on extending their service standards beyond the normal call of duty,” explains Efi Ella, general manager at Pepperclub Hotel & Spa.
“As such, winning two award categories is a top honour for our hotel, as it serves to recognise our staff’s hard work and dedication to the guest experience at Pepperclub Hotel & Spa,” he comments. “And the fact that this award is voted for by the public cements this sentiment,” he adds.
“Recognition from global awards like the World Luxury Hotel and Spa Awards are also a significant way to drive global tourism to South Africa and, in turn, provide more jobs,” explains Ella who points to the recently released Tourism and Migration Survey by statistics South Africa, which revealed that almost 3,5 million travellers passed through South African ports of entry in August 2017 – 97% of whom were in the country for a holiday and a 5% increase in tourists year-on-year.
“As we enter the busy festive season in Cape Town, traditionally characterised by an influx of both local and global guests, we are proud to say that our staff are ready to offer excellent service to our guests, ensuring repeat visits to our beautiful country,” concludes Ella.
For the fifth consecutive year, Cape Town’s Pepperclub Hotel & Spa has been named Africa’s Leading City Hotel at the 24th annual World Travel Awards™ regional Africa Gala Ceremony, recently held in Rwanda.
“Not only is this considered a major achievement for our hotel, but awards like the World Travel Awards™ – lauded the Oscars of the international tourism industry – continue to put Cape Town on the global tourism map and, in turn, boost the country’s GDP and further job creation,” says Chantal Maxim, spokesperson for the Pepperclub Hotel & Spa.
“Since Finance Minister Malusi Gigaba announced in the Medium Term Budget Policy Statement that GDP growth has been forecast at 0,7%, down from 1,3% percent as tabled in the February Budget, it is imperative that the tourism sector remains a stable contributor to our GDP,” adds Maxim.
“Last year, the travel and tourism industry contributed R402bn (9.3%) to SA’s total GDP and is expected to grow by 2.5% to R412.2bn (9.4% of GDP) in 2017*,” explains Maxim. She continues, “In the Western Cape alone, significant tourism growth continues to be reported, with international arrivals growing by more than 18% last year and growth of 16% recorded in the province’s domestic tourism market.”
Commenting on the achievement Maxim remarked: “We are delighted to have been recognised yet again, and our staff and management remain committed to delivering the highest quality experience to all our guests, ensuring that both business and leisure travellers continue to flock to our beautiful city.”
“Given the international reach of the awards, the exposure for the hotel, as well as Cape Town, is significant. Having competed against other exceptional hotels across Africa, this award cements the Cape Town tourism industry as an internationally acclaimed destination,” concludes Maxim.
*According to a report by the World Travel and Tourism Council (WTTC)
Cape Town, 23 August 2017: Pepperclub Hotel & Spa has launched its new offering, Afternoon Tea at Paparazzi Bar – a tasting menu boasting an array of tea flavours and edible delights in a chic setting.
Located in Cape Town’s most trendy inner-city district on Loop Street, the contemporary five-star hotel’s afternoon tea is a unique take on the traditional high tea. This charming experience includes a range of speciality exotic loose-leaf TWG Teas and an array of delectable eats, ranging from lemon tartlets and chocolate chiffon cakes, to savoury quiches and gourmet mini sandwiches.
Hand-picked by the hotel’s executive head chef, Scott Hendrie, each of the tasty delights on the Afternoon Tea menu have been specially paired with the selected flavours of TWG Teas available, such as Gnawa Mint, a blend of mint and dark tea, Chocolate Tea which contains real pieces of chocolate and Weekend in Shanghai green tea which boasts hints of berries and blossoms.
Opt to have your Afternoon Tea at Paparazzi Bar on the outside balcony of the hotel’s Paparazzi Bar and watch the bustle of the city streets pass you by, or otherwise, for those colder days, settle into an intimate lounge area indoors.
Whatever the occasion for sampling the menu – be it treating the special person in your life, or simply a catch-up with friends and family over a deliciously warm cup of tea – Pepperclub Hotel & Spa’sAfternoon Tea at Paparazzi Bar is not only the perfect excuse to escape into the heart of the city for an indulgent affair, but is guaranteed to create a memorable afternoon.
Afternoon Tea at Paparazzi Bar is available daily between 14h00 and 18h00 and costs just R 299.00 per stand for two and R 150.00 per single stand. This cost is inclusive of a pot of speciality tea, filter coffee or cappuccino per person. Reservations can be made via email to email@example.com or on 021 812 8888.
“Education is the most powerful weapon you can use to change the world.” – Nelson Mandela
18 July 2017: With unemployment in South Africa at its highest rate (27,7%) since 2003, one of the strongest calls to action this Mandela Day is to create long term employment. Inspired by the Mandela Day message of “Take action; inspire change; make every day a Mandela Day”, Pepperclub Hotel & Spa in Cape Town today did just that, tailor making employment opportunities for unskilled individuals at the hotel. The team today celebrated Mandela Day by welcoming three previously unemployed candidates to the first day of their new careers in the hospitality sector.
The five-star luxury hotel, situated in the heart of the city, today launched its Mandela Day Pepperclub Hotel & Spa Upskilling Programme, which benefits three candidates from the Fisantekraal Centre for Development – a non-profit centre for training and development for the unemployed in Durbanville. As part of the programme these candidates have been afforded the opportunity to receive 67 days of on-the-job training at the hotel, with the aim of guiding these individuals to launch their careers in the local hospitality sector.
“With unemployment at its highest level in years and youth unemployment at 38,6%, we were inspired to do more this year, taking the Mandela Day initiative from 67 minutes to 67 days,” says Josiah Montsho, general manager at Pepperclub Hotel & Spa, who explained that after the conclusion of the two-month training programming, these candidates will be offered permanent, full-time employment at the hotel in the departments in which they excel the most.
The candidates to take part in the inaugural training programme are Zoliwe Thame, Kwanele Kawe and Victoria Jada.
Zoliwe Thame (28) of Bloekombos in Kraaifontein completed her training in job readiness and computer skills at the Fisantekraal Centre for Development, and describes herself as a hard worker who is able to manage any challenge that comes her way. She endeavours to use this training programme to the best of her ability, and aims to be promoted to supervisor level within the next five years.
Victoria Jada (21) of Durbanville studied a job readiness and office basics course at Fisantekraal Centre for Development. Excited to learn as much as possible about the industry, she sees this opportunity as a new beginning and plans to work her way up to management level within a few years.
Kwanele Kawe (23), originally from the Eastern Cape, is looking forward to furthering her studies in marketing, recognising the importance that this skill plays in the business sector. Kawe strives to be a positive influence in her community, and aims to use this opportunity to inspire others.
“The two-month training programme is an initiative that the hotel will aim to implement every year on Mandela Day,” says Montsho. “We feel that everyone deserves a fighting chance at building their career, and as an industry that continues to outperform in the current challenging economic conditions, it is more important than ever that we make a greater effort to contribute to broader growth.”
Montsho has also put the challenge out to other hospitality establishments in the city to do the same or similar this Mandela Day – to take the 67-minute initiative well beyond expectations and create opportunities for growth with far reaching effects.
“Nelson Mandela once said that a fundamental concern for others in our individual and community lives would go a long way in making the world a better place, and, together with the ‘teach a man to fish and you feed him for a lifetime’ proverb in mind, we look forward to welcoming these three candidates into our hotel team and embarking on their new career path alongside them,” concludes Montsho.
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