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 Pepper Club on The Beach
According to David Solomon, chairman and developer of Pepper Club, the Camps Bay Promenade
experienced a record number of vehicles entering its parking lot with a revenue increase of 31%
compared to the previous year.
"While the season seemed to get off to a slow start, the last two weeks in December and first week
in January were fantastic," says Solomon." He puts the improved volumes down to a number of factors including good weather, an improved tenant mix at the centre as well as Camps Bay's growing
reputation amongst local and international visitors as the social capital of South Africa.
Solomon says a number of new upmarket restaurants opened in The Promenade during 2009, including
restaurants such as Pepper Club on the Beach, Bungalow and the Kove as well as the trendy hotspots
- St Yves and Sapphire.
Manager of Pepper Club on the Beach, Gavin Lockitch says the restaurant, which only opened its
doors in November, enjoyed a far better than expected December trade for a new establishment. It
was a mix of locals and foreigners. People are looking for places that offer good quality food and
wine at reasonable prices. While there are a number of restaurants in Cape Town that are able to
provide this, few are able to add the spectacular views and vibe that eateries in Camps Bay can.
He adds that the good weather during December also helped, with many beachgoers electing to pop
over the road for something to eat or drink after their day in the sun. "We are very optimistic for the year, since Camps Bay's perceived off peak season over June and July will be a season of boom
due to the Soccer World Cup".
According to the managers of both Blues and Sapphire, Stefano Magni and Chris Bertie, the holiday
season was a great success. "The peak season was five days shorter than usual, probably the
aftermath of the world recession and the fact that some regulars to the Cape decided not to come
over the holiday season but rather visit during the 2010 Soccer World Cup."
Bertie says they are processing a number of enquiries for June and July and have already had a
number of advance bookings for the 2010 Soccer World Cup and are therefore expecting to enjoy good
trading levels for the whole of this year.
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