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As we enter the final year of preparation for the kick-off of the 2010 FIFA World Cup, hotel
bookings in Cape Town have fast gained momentum with tourists from South and Central America currently leading the way - despite early predictions of a slump due to the effect of the global economic
crisis.
Pepper Club has seen an increasing positive sentiment in the recording of pre-bookings of almost 80%
by predominately Brazilian and Mexican tourists. "The current economic crisis has taken its toll on
pockets around the globe and travel and tourism is often an expense which takes a backseat during
tough times, but strong enquiries have been streaming in at Pepper Club for World Cup accommodation,"
says Solomon.
According to adjusted statistics by the Department of Home Affairs, South Africa can still expect
between 450 000 and 500 000 visitors for the duration of the event. "Cape Town International Airport
alone is expected to handle about 2 400 travellers per hour, an unprecedented influx of tourists."
Pepper Club is set to open its doors a few months before the tournament in February 2010, addressing
the growing need for a luxury hotel in the heart of the city.
Solomon says that the coming year is Cape Town's chance to demonstrate its service excellence in the
hospitality industry, by surpassing international standards and creating a scenario for repeat visits
beyond 2010. "An event of this global scale is the perfect showcase for what our country can offer
international visitors from both a tourism and investment perspective. We only have one chance to get
it right," concludes Solomon.
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